Using Google Images to see where your images are online

I've spoken to a few artists and makers lately who've had their images taken and used without permission.

Sometimes it may be a relatively harmless occurrence, with perhaps a blogger or Facebook user posting a photo without realising they ought to ask for permission.  Other times it's more serious and damaging to the artist where there have been Facebook pages and websites set up using images and offering to create replicas of handmade items or prints of original artworks cheaply.

Whilst there are a number of things people can do to try and prevent such theft - such as watermarking photographs, it's not 100% foolproof.  After all, artists and makers need to make sure their images are presented nicely enough for people to want to buy their products and if somebody is determined enough and is able to use Photoshop, they can get round watermarks to a degree.

Quite a big part of the problem is that the owner of the images often doesn't even know their images are being used.  This is where Google comes in.  When I was discussing it, quite a few people seemed unaware of the function in Google Images whereby you could search for copies of your image that had been indexed by Google.  What's more, you could even use it to try and track down the original artist of a piece photographed if you wanted to.  It's really easy as you'll see from these instructions:

1. Go to Google Images, or go to Google and click on Images at the top of the screen.  Then in the search bar click on the little camera icon (as pictured below).

2. Decide whether to paste the URL (web location address) of the image or to upload it from your computer or device, then click search.  

3. Hey presto! Google returns a list of all the places it knows of that have your image.  

That's about it!  I know it won't help prevent people from taking your images but at least if you know about it, you can begin to do something about it.  And perhaps if people know that they're more likely to get found out, they'll be less inclined to take images in the first place.   

How-To: Product Photography

I've been promising to start my how-to series for a while but have been so busy, it's taken me a while to get around to it.  I've been thinking about what might be the best subject to start with and funnily enough, photography seems to be the single most talked-about topic in terms of improving your Etsy (or any other) online shop.  


It makes sense really because your photos are the single best tool you have to sell your products to your customer.  Whilst it would be silly to make things look better than they actually are (bigger, glossier, brighter etc), it's just as silly to not to them justice.  You've put all this hard work into making a beautiful handmade item or piece of art so it's only fair on yourself if you put some work into photography that will do it justice.  

I'm not an expert by any means but I have learned an awful lot over the last year or so.  You only have to look at the terrible photos of the first few items I sold compared to now!

Here are some tips I compiled for the Etsy CB team, they're the ones that have helped me best.  Feel free to add any of your own in the comments below.

1. CONSISTENCY IS KING: Once you’ve settled on a style of photo, stick to it. People like to see consistency in your shop, it can really enhance your brand. Whilst people like buying handmade, they don't like things to look amateur.  This is an important difference to remember.  People love handmade but they still prefer to see a level professionalism when they buy and this includes product photography.

2. SAY NO TO FLASH! Avoid using flash – it will make items look washed out.

3. GO OUTSIDE: It's worth trying to shoot outdoors on a cloudy day, the clouds act as your very own softbox.

4. NEUTRAL BACKGROUNDS: I know there is debate about this but unless you're a particularly good photographer I say, if you can, shoot against a plain or white background. Whilst nature and home decor can look nice, it detracts from the item you want to sell. You want all the attention on your gorgeous product! You can buy a white blackout blind from Argos for a few pounds, they can be a great cost-effective alternative to buying a professional backdrop. When you've taken a photo, check if the white background looks white or if it has a blue/yellow tint to it. If it has a tint, try to move somewhere that has better lighting.

5. IT'S OK TO EDIT (a little!): Use some software to adjust the saturation levels and temperature of your finished photos so they really ‘pop’ on the screen and grab attention. There are plenty of free programmes on the market if you're on a budget - I know lots of people use Google Picasa.

6. STEADY NOW! If you’ve got one, use a tripod. A still camera can take longer exposures without blur which means more colour and more rich details for customers to see.

Camera Settings:

Depending on how many bells & whistles your camera has, here are some bits you might like to play about with to get the best from your photos. At the end of the day, the more suitable your camera settings, the less editing you need to do at the end of the process.

- FLASH - Say no to flash – flash is really bad for product photography and should be avoided, I can’t say this enough!

- ISO - Set your ISO as low as possible – lower ISO means less fuzzy ‘noise’ in the photo. If you find you can't shoot with the ISO low, it means you need to shoot in better light.

- SHUTTER SPEED: Slower shutter speed (much easier with a tripod or the camera resting on a steady surface) - Your camera may not have this option, don't worry if it doesn't.

- TIMER: Consider using the timer if your camera has one – that way you won’t cause any shake when you press & release the shutter

- APERTURE: Not all cameras will allow you to control this but if yours does, generally f8-f11 seems to be good for bringing products nicely into focus

- WHITE BALANCE: On my own camera I find it's best to set this to auto but you might find it worth trying the different presets on your camera to get the right one.

That's it for now, if I think of anything else I'll add it.  In the meantime, happy snapping!