I've been promising to start my how-to series for a while but have been so busy, it's taken me a while to get around to it. I've been thinking about what might be the best subject to start with and funnily enough, photography seems to be the single most talked-about topic in terms of improving your Etsy (or any other) online shop.
It makes sense really because your photos are the single best tool you have to sell your products to your customer. Whilst it would be silly to make things look better than they actually are (bigger, glossier, brighter etc), it's just as silly to not to them justice. You've put all this hard work into making a beautiful handmade item or piece of art so it's only fair on yourself if you put some work into photography that will do it justice.
I'm not an expert by any means but I have learned an awful lot over the last year or so. You only have to look at the terrible photos of the first few items I sold compared to now!
Here are some tips I compiled for the Etsy CB team, they're the ones that have helped me best. Feel free to add any of your own in the comments below.
1. CONSISTENCY IS KING: Once you’ve settled on a style of
photo, stick to it. People like to see consistency in your shop, it can really
enhance your brand. Whilst people like buying handmade, they don't like things to look amateur. This is an important difference to remember. People love handmade but they still prefer to
see a level professionalism when they buy and this includes product
photography.
2. SAY NO TO FLASH! Avoid using flash – it will make items
look washed out.
3. GO OUTSIDE: It's worth trying to shoot outdoors on a
cloudy day, the clouds act as your very own softbox.
4. NEUTRAL BACKGROUNDS: I know there is debate about this but unless you're a particularly good photographer I say, if you can, shoot against a plain or
white background. Whilst nature and home decor can look nice, it detracts from
the item you want to sell. You want all the attention on your gorgeous product!
You can buy a white blackout blind from Argos for a few pounds, they can be a
great cost-effective alternative to buying a professional backdrop. When you've
taken a photo, check if the white background looks white or if it has a
blue/yellow tint to it. If it has a tint, try to move somewhere that has better
lighting.
5. IT'S OK TO EDIT (a little!): Use some software to adjust the
saturation levels and temperature of your finished photos so they really ‘pop’
on the screen and grab attention. There are plenty of free programmes on the
market if you're on a budget - I know lots of people use Google Picasa.
6. STEADY NOW! If you’ve got one, use a tripod. A still
camera can take longer exposures without blur which means more colour and more
rich details for customers to see.
Camera Settings:
Depending on how many bells & whistles your camera has,
here are some bits you might like to play about with to get the best from your
photos. At the end of the day, the more suitable your camera settings, the less
editing you need to do at the end of the process.
- FLASH - Say no to flash – flash is really bad for product
photography and should be avoided, I can’t say this enough!
- ISO - Set your ISO as low as possible – lower ISO means
less fuzzy ‘noise’ in the photo. If you find you can't shoot with the ISO low,
it means you need to shoot in better light.
- SHUTTER SPEED: Slower shutter speed (much easier with a
tripod or the camera resting on a steady surface) - Your camera may not have
this option, don't worry if it doesn't.
- TIMER: Consider using the timer if your camera has one –
that way you won’t cause any shake when you press & release the shutter
- APERTURE: Not all cameras will allow you to control this
but if yours does, generally f8-f11 seems to be good for bringing products
nicely into focus
- WHITE BALANCE: On my own camera I find it's best to set
this to auto but you might find it worth trying the different presets on your
camera to get the right one.
That's it for now, if I think of anything else I'll add it. In the meantime, happy snapping!
